When someone signs up and you want to find out if they’re a big company and how much traffic they’re getting and where from, you need SEMRush. It tells you where they’re at, where they’re going and the sort of key words their blog posts target which in turn tells you some of their underlying motivations.
Today I’ve been using it to evaluate a list of customer success software providers.
The company I’m looking at right now is ClientSuccess.com.
What does SEMRush show for ClientSuccess.com?
What does this tell me?
- They’re competing against companies like Gainsight and Totango as they’re listed in the paid key words section.
- They doubled their traffic from around February 2018, likely due to being involved Saastr Annual 2018 as it’s a high ranking backlink of theirs.
- They rank first for the term ‘client success’ and are fifth for ‘customer success’.
I’ve noticed that more and more companies are using the term ‘client success manager’ so this is a good domain name for the long run.
As they rank well for ‘customer success’, they’ve probably got a good blog using those keywords a lot and their home page is one which both states those keywords and keeps users reading once they get there.
How does this help our team at Upscope?
It tells us a few things that we could not easily figure out from Linkedin or a general Google search.
They’re growing and strongly positioned for further growth.
We know who their competitors are, what sort of search terms bring their users to their site and so roughly what outcomes their users are looking for. That in turn tells gives us a clue as to their mindset when running a demo to explain our product.
We know they recently grew from Saastr Annual and probably have double the number of leads to deal with.
We pay $99 / month for SEMRush and use it daily for both blogging and for analysis like this.