You don’t want to write a piece of content that no one really sees. Sujan Patel gives you 6 expert tips about LinkedIn publishing, and how to make the most out of the social media platform. It is the easiest way to get a lot of traction within your existing network, and actually build your network.
- Do your research.
- Publish things that you’ve already done, and you’ll squeeze more life out of them.
- Post at the right time.
- The night before you publish on Linkedin, get 10, 15 or 20 or 100 fans or friends ready, and ask them to share the post.
- Give LinkedIn a reason why they should share your work. Send them a direct email.
- Add a call to action at the very bottom of your post.
I’m going to talk about LinkedIn publishing and how to make the most out of LinkedIn and their new platform.
If you’re not using LinkedIn publishing, you need to. It’s the easiest way to get a lot of traction within your existing network, and actually build your network.
Six things that you can do to dramatically improve the ROI you get from LinkedIn publishing.
- Do your research! People always forget to do research. Let’s face it, nobody cares about what you want to write about. The way you do your research on LinkedIn publishing, is you click on somebody’s article, and on the left hand side of the article, there’s a row of articles. When you click on the little hamburger menu on the left hand side, you’ll see top posts, and then by category. So, whatever you want to write about, look at the top post, and look at your category.** In fact, I actually write about whatever categories have the biggest gap for improvement. Look at what’s popular and find a common trend of what’s shareable and what’s gotten the most views.**
- You don’t have to write anything unique. I actually never have written anything unique on LinkedIn publishing. I take content that’s done well and post it on other places. I’m not just copying and pasting things, I’m actually shortening it down and following the principles or things I’ve learned, from when I researched a topic. Publish things that you’ve already done, and you’ll squeeze more life out of them.****Republishing content is the key to expanding the value you get from a single piece of content.
- Post at the right time. Post in the morning. It works the best. Or find out the best time for your audience.
- With LinkedIn, it’s all about promotion.** In fact, anything you do when you produce content, is all about promotion.** It’s all about velocity, just like Apple and the App Store optimization. You want to get as many shares and as many likes as possible, early on. **The more likes, and more shares you get, the further your content goes. **You want to try to get this within the hour, so plan the promotion. The night before you publish, get 10, 15 or 20 or 100 fans or friends ready, and ask them to share the post. The most important thing is shares. It is going to get you more likes. You don’t want to write a piece of content that no one really sees.
- Send an email to LinkedIn.com. You have to send them a compelling reason, but if they like your content, they could potentially feature you on the sidebar. So, like I said if you’re reading an article, the sidebar links are the ones that get shared, or get the most traffic. You have to earn that by writing good stuff. You can also tweet at them at #LinkedIn. That is going to get the LinkedIn social media team’s attention. Now, you don’t want to do this for yourself. You want your friends do this, or people that are helping you promote your content. Don’t do this immediately. Get a couple of likes, shares, views etc first.** Give LinkedIn a reason why they should share your work.** They don’t know you…You don’t want to come on too strong and ask them for lots of favours. Be subtle.
- Add a call to action at the very bottom of your post. My call to action has a picture of me with a small paragraph of writing, and a button saying ‘sign up for when I work’, that’s the company I work at. Whatever it is, you can add a call to action. It’s going to stand out more, and you’ll get a lot more value when you get featured on LinkedIn pulse.
Related: 7 ways to repurpose your content