Do you want to spend 5 minutes setting up screen sharing and praying it all works or browse the same page together in seconds just like you’re sitting next to your customer? Co-browsing is screen sharing 2.0 and makes inside sales a conversation rather than a lecture. Here’s why you should consider co-browsing in your sales demos.
People learn by DOING
“I Hear and I Forget, I See and I Remember, I Do and I Understand”
The problem with screen sharing
With regular screen sharing, there isn’t the opportunity for a collaborative experience.
Either they’re in control and you’re listening or you’re in control and they’re listening.
I’ve been through demos using screen sharing. I mostly listened and occasionally asked questions, it was like an unwanted throwback to my uni lectures.
Also, screen sharing needs downloads and swapping links and waiting around and praying it all works. It should not be that way.
Your customers need to emotionally experience your app
Experiential learning is supports the idea of learning through experience and reflection.
Rather than passive absorption of information, it pushes physical involvement, following a period of dissection, and then experimentation.
We screw up, we get angry, we remember.
Mistakes are infuriating, they’re embarrassing, they push you to do better. They trigger an emotional response, and emotion plays a huge part in memory.
There exists a number of studies and theories on emotion and memory, but the most important thing you need to know is:
Your customers need to emotionally experience your app, not just passively examine it.
How co-browsing keeps people engaged
First of all, there are no downloads. It’s built into your website. It’s instant. One click. You don’t leave your website. They don’t get stressed installing stuff.
So, what is it?
With co-browsing, you see the user moving around on your website and then browse it together with them.
Imagine you’re on a call with a user who’s on your website’s pricing page. In one click you can see them moving around on that page and draw a circle around a specific feature in the enterprise plan to highlight it.
Co-browsing is where both the user and the sales agent browse the same website or web app together.
Imagine two mouse cursors on the same page.
Both are able to click and scroll and you, as the inside sales agent, can also draw circles around key features to draw attention to them while talking to the user.
With co-browsing, you aren’t limited to sitting back and watching and there’s a chance to train as well as guide.
Looking back at education, you come to the realisation that you retained more when you practice.
Human interaction is becoming scarce as convenience takes over.
People like people. Well, most people, anyway.
If you take a look at how much of your life can be done without having to actually talk to someone, you’ll realise how lonely it can be.
Travel, work, shopping, grocery checkouts, event bookings — it’s possible to do all of these without saying a word to anyone.
A growing number of people are spending their days in front of a screen, and with it, comes a sense of isolation. Because of this, collaboration is a huge selling point for a lot of software.
Technology has the potential to be dangerously alienating, but collaboration software connects real people. Collaborative browsing (co-browsing) allows for a human touch with the convenience of remote accessibility.
See how Upscope co-browsing is a fundamentally more advanced Teamviewer alternative