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Buyer Personas

Why we distribute marketing content to the wrong people and pay for it

Do you hear a lot about marketing personas? Or the phrase ‘find people similar to your current customers’? Maybe you’ve even given it a go but felt you did not do it properly. Here we give both our own recent experience and April Dunford’s take on understanding the

Pardeep Kullar
Pardeep Kullar
Buyer Personas