Articles for SaaS
How to Grow Your SaaS the Hard Way
Below we'll cover the easy ways we tried and the hard ways that worked when growing Upscope co-browsing. We'll include lessons learned by both our team and a few others on pricing, content marketing, SEO, copywriting, enterprise sales, onboarding emails and more. Related: What Every SaaS Founder Secretly Knows About
What’s the Process for Selling SaaS to Enterprise?
Ever wonder if those boring whitepapers and security pages on some SaaS websites are necessary? Do you have to email people to gain enterprise customers? Below we describe what we hoped enterprise sales would be like, how we realistically thought it would be and what it turned out to be
Using ‘Jobs to be Done’ Examples to Write Marketing Messages that Work
Ever look at a landing page for an app and think ‘but what does this actually do for me?’ Below we’ll apply the jobs to be done (JTBD) framework to a list of third party integration apps for LiveChatinc and see the difference it makes to their product descriptions.
12 Questions SaaS Founders Worry About
Questions like ‘Is our pricing right? or ‘Should I build this feature a competitor has?’ drive SaaS founders crazy. Experienced founders have dealt with these same questions so what do they advise? See below. Related: 25 Companies Show You Their Best SaaS Pricing Model Popular read: 3 Simple Powerful Writing
How Deadly is Confirmation Bias in Early Stage SaaS startups?
Ever had a customer sign up and pay you, after which you read about them and began to join dots in your head to form a conclusion about an entire possible market? Every action they take appears to reinforce that need you think they have. Six months later, when they’
25 Companies Show You Their Best SaaS Pricing Models As Examples
Should you have a free plan? Is your subscription pricing too low? Can you increase it without upsetting people? Below are some of the best proven examples of SaaS pricing models that worked for other companies. Essential read: Don't Price Your SaaS Product Until You Understand Positioning. See 10 Examples.
10 Entrepreneurs Tell You The Best Ways To Do SaaS PR
Building relationships with journalists is a must in promoting your product, it is essential to have a strategy in place. Learn how to be effective in your PR plan with this guide to SaaS PR. This roundup includes links to all of the articles and lessons from some of the
How to increase the lifetime value of a customer in SaaS
A summary of Neil Patel’s video on life time value. Optimise on-boarding, analyse usage, communicate and survey your users but under it all, make sure it’s a good product. Transcript edit by Upscope “See your user’s screen from live chat” Key points mentioned Optimise the on-boarding flow