Virality is a complicated goal. No matter the industry, it can be tricky. What if there were a few guidelines to help you on your way? Duct Tape Marketing have narrowed down some key tips to create a viral video for any industry.
This article is part of the ‘How To Create a Viral Video for Your Boring Product’ series by Upscope, a service to effortlessly guide website visitors from sign up to purchase using modern instant screen sharing.
‘Viral videos are the result of a perfect storm of great timing, off-the-wall creativity, pop culture and internet sharing habits. Some videos may even be the result of expensive advertising campaigns’
- Timing: Sometimes, the timing of a video’s release can change everything. If you release something related to Star Wars, three days before a new Star Wars film is released, it is guaranteed to get lots of views.
- Pop-culture expectations: Tap into pop culture. Many people like watching something that has a catchy song they know.
- Off-the-wall creativity: Sometimes a shock factor. Videos that make you say “What the hell did I just watch?” can sometimes become viral videos.
- Internet sharing habits: We all watch animal videos.. Sometimes things go viral because they have something in it, that we are so used to sharing anyway. However, don’t just throw a cat into a video because people like cats. It still has to be relevant.
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