You ever felt your cold emails have vanished into the abyss? Ever wonder how many people you have to contact to get an influencer on board? This one’s from 2016 and more recently Gary Vaynerchuk has been stating Instagram as a place to build relationships but notice just how strongly he pushes Twitter back then as opposed to cold emails. You’ll also see how much response he expects us to get for every 80 people we contact.
Context: At around 15.52 in the vid, a guy named Cam Newton calls in to ask a question.
Cam Newton: I’m currently working on a book and I’m interviewing different entrepreneurs. What advice would you give to someone that is trying to get a hold of influencers and stuff like that?
Gary: Twitter, Twitter, Twitter, Twitter, Twitter, Twitter, Twitter, Twitter, Twitter. Period. Twitter. No LinkedIn, no cold emailing, it’s not gonna work.
Go figure out the 500 people you want to interview, go see what they’re tweeting about.
If you want to interview Cam Newton, go look at Cam Newton’s last 10 tweets try to jump on the last thing he’s talking about and add value to the conversation.
Say like “Yeah” or “Disagree” or “No way” or whatever you want to go with it. Create some context so don’t ask for the interview right away, get in to a little banter build up a little rapport.
It takes 5 to 10 hours a day for a month
This takes a lot of work, Cam. This is five, seven, 10 hours a day every day for a month but you get, then you go in for the ask, you get a little context of those people you ask them to interview you.
They’ve been talking to you about sports or wine or candy or sailing or surfing or raising children over the last month now they got a little context for Cam on Twitter.
You might have to contact 1,600 people to get 20
Then Cam goes in for the ask, one of the 80 of those unbelievable people will say yes so if you think about 80 people, getting one to say yes and you needing
20 people that’s an unbelievable amount of people that you need in your ecosystem, right?
You’re talking about 1600 people that you are hitting up which is going to take you months but it’s putting in the work and that’s how you’ll actually get them.
Cam: Yeah, appreciate it.
Gary: No worries, brother.
The work it takes right? Ouch.
Related: See how Gary stays years ahead on new distribution channels.
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