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Why do viral videos matter?

Pardeep Kullar
Pardeep Kullar

So, how do some videos become viral and others not? A simple question with a lot of different answers. Kevin Allocca, the Head of Culture & Trends at YouTube, gives his three tips on the way it is likely to happen.

This article is part of the ‘How To Create a Viral Video for Your Boring Product’ series by Upscope, a service to effortlessly guide website visitors from sign up to purchase using modern instant screen sharing.

Why do videos go viral, and why does that even matter?

Key Takeaways

-Anything we do can become completely famous… You.. yes you reading.. You could become famous by next Saturday. But only a small percentage of content uploaded online becomes famous.

-How does it happen? 3 Things:

1.TasteMakers

2.Communities of participation

3.Unexpectedness.

  • Virality can often occur from an influencer or celebrity informing their audience. By Jimmy Kimmel tweeting about a video… You can see from the picture below, it propelled this video to new and larger audiences. The video was online for quite some time before it went viral.

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  • People like to participate. It gives a community feel. If a video goes viral, remixes are made, parodies, cover ect.

  • Unexpectedness can stand out from the crowd when there are so many videos out there.

GrowthGrowth MarketingViralViral MarketingViral Video

Pardeep Kullar

Pardeep overlooks growth at Upscope cobrowsing and loves writing about SaaS companies, customer success and customer experience.