If you could 3X the speed of effectively onboarding new employees they'd not only skip the initial grinding confusing steps of joining a company but also get on with growing the company. How could onboarding be sped up 3X? We'll look at obstacles to faster onboarding and then examine the
When you can interactively guide someone across the internet using new technology, what does that allow? Here we explore some scenarios for the underlying benefit of new tech that Upscope is building. Let's say you have enough money to hire experts to make your life awesome. You can ask them
Once known by the term ‘audioblogging’, the world of podcasting has come a long way since its inception in the late 1980’s. With over 2 million active podcasts in 2021, and US podcast ad revenue to surpass $2 billion in 2023, the podcasting scene has been on a steady
First coined by the Information Technology Services Marketing Association (ITSMA, what a mouthful) in 2004, Account Based Marketing (ABM) has become a critically important tool used by B2B companies worldwide. But what exactly is ‘Account-Based Marketing’? And why do some companies prefer it over conventional marketing methods? From what I
In stories there's normally a clear bad guy. Who is the bad guy in your product story? Below we'll use a couple of story structures to build stories for Upscope. Our core customers include live chat support agents, customer success onboarding specialists and sales reps whose jobs overlap with support
So many articles about story telling focus on examples like Nike and Apple and mention things like "Think Different" and I can't really learn anything from that. All I want is advice on how to write product stories. However, are we supposed to be telling the Luke Skywalker story arc?
There's a bunch of screen video recorders out there so we're going to investigate 3 of the most commonly mentioned (Loom, Vidyard, Cloudapp), install them, try them out and give our thoughts on each one. We'll include use cases, key differences between them and anything uniquely interesting. LoomA typical default