/ Kelsey Libert

Emotions that Drive People To Share Your Content — Kelsey Libert

This article is part of the ‘How To Create a Viral Video for Your Boring Product’ series by Upscope, a service to effortlessly guide website visitors from sign up to purchase using modern instant screen sharing.

The Science of Viral Content: Which Emotions Make Us Share?

Three elements all viral content has in common:

  1. Positive feelings
    Joy, interest, anticipation, trust.
  2. Emotional Complexity
    While you need positive feelings you may also need the negative. There is a wider spectrum of emotions felt when looking at viral content, so both positive and negative emotions are needed to create something viral.
  3. Element of surprise
    Surprise is a mix of emotions, negative and positive, so inserting a level of surprise into a piece of content will make it more effective in evoking those emotions.

What’s interesting is that Millennials may be desensitised to a lot of content and videos. So, “If this group is more captivated by new, dynamic content, marketers trying to reach them may want to take note and consider interactives, flipbooks, videos and more emerging media types when planning their content”

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This article is part of the ‘How To Create a Viral Video for Your Boring Software’ series.

Like the article? Discover what components make content viral by Kelsey Libert.

The Science of Viral Content: Which Emotions Make Us Share?

Emotions that Drive People To Share Your Content — Kelsey Libert
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